https://katerascoe.com Kate Rascoe ⇅ Designer & Creative Director Sat, 23 Nov 2019 02:37:32 +0000 https://katerascoe.com en https://katerascoe.com/Project-Nav-copy Sat, 03 Aug 2019 19:05:15 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Project-Nav-copy <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="47914023" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> Designer &amp; Creative Director About Kate Rascoe&nbsp; &nbsp; https://katerascoe.com/Recent-Work Tue, 30 Jul 2019 03:11:05 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Recent-Work https://katerascoe.com/St-Ives-Face-Mists Wed, 24 Jul 2019 03:05:33 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/St-Ives-Face-Mists <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135584" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/c016c4f52deba54f28f2ce17666d1de30af9af1bcbdbd9f6ab34aaffaa44488f/KateRascoe_StIvesFaceMists_01_v1.jpg" data-mid="50927648" border="0" src="https://freight.cargo.site/w/1000/i/c016c4f52deba54f28f2ce17666d1de30af9af1bcbdbd9f6ab34aaffaa44488f/KateRascoe_StIvesFaceMists_01_v1.jpg" /> St.Ives Face Mists:&nbsp; Hydrating mists with mood enhancing benefits After working with the St.Ives team on a very successful redesign for the traditional skincare portfolio of St.Ives skin products – we were approached to create revolutionary designs for a new range of products that would appeal to a younger teenaged demographic. And this demo was looking for a fun and engaging way to hydrate their skin. These products were inspired by tried &amp; true beauty products, but at an affordable price and available in drug stores. And with a next level benefit — each face mist includes natural mood-enhancing ingredients. As such, we obviously we took the opportunity to introduce a more playful take on the brands vibrantly natural visual language.&nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/674bcecc4b12167584d13ad48b3f47b2f709899d197c703566817900e93be86b/KateRascoe_StIvesFaceMist_Social_Lineup.gif" data-mid="47621297" border="0" src="https://freight.cargo.site/w/1000/i/674bcecc4b12167584d13ad48b3f47b2f709899d197c703566817900e93be86b/KateRascoe_StIvesFaceMist_Social_Lineup.gif" /> agency: 1HQ, New York, NY client: Unilever responsibility: Design, Illustration, Design Direction creative director: Ben Glotzer copywriting: Rachel Ray contributing designers: Christian Pandelides ←Back to Recent Work https://katerascoe.com/Country-Crock-Plant-Butter Fri, 05 Jul 2019 19:17:36 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Country-Crock-Plant-Butter <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135352" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/09785211909c2f7c3a561b9deb3e671a806a471e9670df9f0fe197d9b62d08c4/KateRascoe_CC_PB_01_v2.jpg" data-mid="47621278" border="0" src="https://freight.cargo.site/w/1000/i/09785211909c2f7c3a561b9deb3e671a806a471e9670df9f0fe197d9b62d08c4/KateRascoe_CC_PB_01_v2.jpg" /> Country flavor meets the beauty of modernity.&nbsp; Country Crock came to us to help them elevate the brand with an innovative project to create a completely new sub-range of butter spreads &amp; sticks products that each featured different food-focused oils, and the delicious taste you’d expect from Country Crock.&nbsp;The full range of products featured a more minimal approach to the design, with stark white &amp; black, and natural-inspired food photography that brings an elegance and attention to detail that a&nbsp; more premium product consumer would be enticed by. <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/5b4f2c2b2bc184b4a181532d9ee7f550e4da936ab5eb9636be453b8b78e2ef1a/KateRascoe_CC_PB_Sequence_v2.gif" data-mid="47621280" border="0" src="https://freight.cargo.site/w/1000/i/5b4f2c2b2bc184b4a181532d9ee7f550e4da936ab5eb9636be453b8b78e2ef1a/KateRascoe_CC_PB_Sequence_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/1ec426af55491f2c5a2b6aa79dc049a667b121dd991e452989e13c2a4e02ac5c/KateRascoe_CC_PB_05.jpg" data-mid="47924172" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1ec426af55491f2c5a2b6aa79dc049a667b121dd991e452989e13c2a4e02ac5c/KateRascoe_CC_PB_05.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/37daefe045e9abccb4095d3d05cf8d0c2fb1f8031e1ad52c8fd5586dff46a263/KateRascoe_CC_PB_06.jpg" data-mid="47924174" border="0" src="https://freight.cargo.site/w/1000/i/37daefe045e9abccb4095d3d05cf8d0c2fb1f8031e1ad52c8fd5586dff46a263/KateRascoe_CC_PB_06.jpg" /> agency: 1HQ, New York, NY client: Upfield responsibility: Design, Creative Direction photography: Erin &amp; Erica creative director: Ben Glotzer contributing designers: Nancy Brogden, Anna Ison ←Back to Recent Work https://katerascoe.com/Dove-Body-Care-Redesign Wed, 20 Jul 2016 03:11:27 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Dove-Body-Care-Redesign <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="47922772" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> &nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/9543c9f13c778b53d6299b427eee4d59ba8353d97b34bb45e8c8bc9ddb108afa/KateRascoe_Dove_01.jpg" data-mid="47621281" border="0" src="https://freight.cargo.site/w/1000/i/9543c9f13c778b53d6299b427eee4d59ba8353d97b34bb45e8c8bc9ddb108afa/KateRascoe_Dove_01.jpg" /> Rising above expectations of beauty This project was a gigantic update to the full range of Dove body wash line and beauty bar soaps - across 14 scents and 4 continents. We elevated overall design, the photo illustration style to a place of hyper-reality, and typographic language to be more human and honest, while maintaining the look and feel that Dove consumers love and trust. Our process involved an in-depth conceptual look at the Dove brand and how the body cleansing portfolio was being portrayed, and opportunities for our revised packaging strategy to deliver better on many key brand truths.Also, central to our strategy for this redesign, was how to visually tell the story for each sub-range within the brand’s portfolio, across the core offerings, and the go fresh &amp; purely pampering ranges. We studied and developed a system within our photographic style to help distinguish and communicate the feeling behind each of the ranges. We defined variations in liquid expressions, ingredient compositions, photographic perspective and depth of focus. I lead our body wash team in developing new design directions, and was integral in many photoshoots, consumer testing groups, and throughout the finalization process. <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/769c03993ff7acb87ce8a6853d7b7cf70661848a3c326e3850c34673d4be890b/KateRascoe_Dove_03.jpg" data-mid="47621282" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/769c03993ff7acb87ce8a6853d7b7cf70661848a3c326e3850c34673d4be890b/KateRascoe_Dove_03.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b4cc4a7029c038917cc608276e55c1e7c44ab932e865fc990aba9c76ba046c64/KateRascoe_Dove_04.jpg" data-mid="47621284" border="0" src="https://freight.cargo.site/w/1000/i/b4cc4a7029c038917cc608276e55c1e7c44ab932e865fc990aba9c76ba046c64/KateRascoe_Dove_04.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/88b18a8cd2939ae8538c36ee5febff08769967aedb12c2fdc2e1abd73ce7b032/KateRascoe_Dove_05.jpg" data-mid="47621285" border="0" src="https://freight.cargo.site/w/1000/i/88b18a8cd2939ae8538c36ee5febff08769967aedb12c2fdc2e1abd73ce7b032/KateRascoe_Dove_05.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/62783d1d59a4b111300840cac3e196edcf228a6a8418e37996f3f45a422b23e2/KateRascoe_Dove_06.jpg" data-mid="47621286" border="0" src="https://freight.cargo.site/w/1000/i/62783d1d59a4b111300840cac3e196edcf228a6a8418e37996f3f45a422b23e2/KateRascoe_Dove_06.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/a06dddf1057036e8d589d1df797a0844c5a79d3a4032d0b91eb2b07c06a623cb/KateRascoe_Dove_07.jpg" data-mid="47621287" border="0" src="https://freight.cargo.site/w/1000/i/a06dddf1057036e8d589d1df797a0844c5a79d3a4032d0b91eb2b07c06a623cb/KateRascoe_Dove_07.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/2495c9aaf6aee8fb3b7d7191ca07c9df65eb216451c47325fd5a7029290c7b80/KateRascoe_Dove_08.jpg" data-mid="47621288" border="0" src="https://freight.cargo.site/w/1000/i/2495c9aaf6aee8fb3b7d7191ca07c9df65eb216451c47325fd5a7029290c7b80/KateRascoe_Dove_08.jpg" /> And, as always, I love to see how these guys live out in the wild – so what you see pictured here is a huge bin at the 99¢ store on 6th Ave. &amp; 14th Street – full of the single beauty bar packs. Still beautiful!&nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/3f1d2a79f4d73efa6af7cc17fc33202bbf036bca536f3f91378428bf56ec2419/KateRascoe_Dove_09_8.jpg" data-mid="47621290" border="0" src="https://freight.cargo.site/w/1000/i/3f1d2a79f4d73efa6af7cc17fc33202bbf036bca536f3f91378428bf56ec2419/KateRascoe_Dove_09_8.jpg" /> agency: Force Majeure, NY client: Unilever responsibility: Design, Art Direction creative director: JB Hartford contributing designers: Kristin Buchannan, Linda Conlin photography: Kevin Cremens&nbsp; All images courtesy Force Majeure ←Back to Recent Work https://katerascoe.com/Happy-Baby-Infant-Formula-Concept Sat, 03 Aug 2019 20:23:50 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Happy-Baby-Infant-Formula-Concept &nbsp;<img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135600" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="855" width_o="1520" height_o="855" data-src="https://freight.cargo.site/t/original/i/6c21151508e599eba93534287960af7bf75c4de35e0d0d0ea3de84d92972b667/KateRascoe_HappyBaby_01_v2.jpg" data-mid="51599071" border="0" src="https://freight.cargo.site/w/1000/i/6c21151508e599eba93534287960af7bf75c4de35e0d0d0ea3de84d92972b667/KateRascoe_HappyBaby_01_v2.jpg" /> Happy babies drink Happy Baby Organic Formula A concept design for Happy Baby organic infant formula. We worked with the Happy Baby family to create concepts for a new expansion of their existing products. We went above and beyond creative limitations – but of course we were only matching the above average quality &amp; performance of Happy Baby products!&nbsp; For Happy Baby, introducing infant formula was a great opportunity for them to deliver on their promise to provide the best possible organic Enlightened Nutrition in an underserved area of organic baby food products - from birth. <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b0ded11beea358b815a2f228d27b9757c34cbee918d5ea2edff19f04cdb1b970/KateRascoe_HappyBaby_03_v1.jpg" data-mid="48394656" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b0ded11beea358b815a2f228d27b9757c34cbee918d5ea2edff19f04cdb1b970/KateRascoe_HappyBaby_03_v1.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/6e9b254a809203475ffdafb4fba826e8f38c730c4eb1624ec4ca3f002cc18cd2/KateRascoe_HappyBaby_02_v2.jpg" data-mid="49744512" border="0" src="https://freight.cargo.site/w/1000/i/6e9b254a809203475ffdafb4fba826e8f38c730c4eb1624ec4ca3f002cc18cd2/KateRascoe_HappyBaby_02_v2.jpg" /> Happy Family Products are more then just a regimen for you and your baby — They are there for you at every stage, helping you to navigate through every milestone, and making it easier to give your family the best nourishment available. Making filling the gap in their product offerings (0-6 month babies) a huge opportunity.<img width="1520" height="820" width_o="1520" height_o="820" data-src="https://freight.cargo.site/t/original/i/8204581b5a932b5d7ac40fa48b40b53058cf5e8295beff80f7d3d843d22a3dc8/KateRascoe_HappyBaby_04_v1.gif" data-mid="51582043" border="0" src="https://freight.cargo.site/w/1000/i/8204581b5a932b5d7ac40fa48b40b53058cf5e8295beff80f7d3d843d22a3dc8/KateRascoe_HappyBaby_04_v1.gif" /> The strategic design areas explored were stylistically different - to challenge us all to envision what the right balance of natural, playful &amp; effective would be.&nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/26dab3509da381ff53534ba91de81fc4dfb076ed075ae141ff1f88bab64224b3/KateRascoe_HappyBaby_08_v1.jpg" data-mid="51599300" border="0" src="https://freight.cargo.site/w/1000/i/26dab3509da381ff53534ba91de81fc4dfb076ed075ae141ff1f88bab64224b3/KateRascoe_HappyBaby_08_v1.jpg" /> As an associated excesize to developing the strategic creative areas, we also visualized the unique Happy Baby formula key elements and ingredients, for each area, to help us stretch the legs of the visual styles. &nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/e86d18d56c155d862a036d0061d50c60d77f213035c22098cf9e60837808f9be/KateRascoe_HappyBaby_07-1_v1.jpg" data-mid="51599428" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e86d18d56c155d862a036d0061d50c60d77f213035c22098cf9e60837808f9be/KateRascoe_HappyBaby_07-1_v1.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b059273c77c267764ca1433139580f0bcf931e41332191139009df0ace77411a/KateRascoe_HappyBaby_07-2_v1.jpg" data-mid="51599429" border="0" src="https://freight.cargo.site/w/1000/i/b059273c77c267764ca1433139580f0bcf931e41332191139009df0ace77411a/KateRascoe_HappyBaby_07-2_v1.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/ca40992d92966c5b5ba503ef48bc43ea86d5816ae030b6052c72b821257c2d9f/KateRascoe_HappyBaby_07-3_v1.jpg" data-mid="51599427" border="0" src="https://freight.cargo.site/w/1000/i/ca40992d92966c5b5ba503ef48bc43ea86d5816ae030b6052c72b821257c2d9f/KateRascoe_HappyBaby_07-3_v1.jpg" /> During the design strategy &amp; research phase we looked at competitive landscape, which is one where consumers are extremely cautious, but once they commit they are fiercely loyal. Our goal was to set the Happy Baby formulas apart from a crowded category with a clear organic offering, that was inspired by natural beauty &amp; nutrition combined. <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/5b0a3a35f7a83e949933035a87e13e74f9d7b91f32c16043230a4ccf3e96229b/KateRascoe_HappyBaby_05-1_v2.gif" data-mid="51598323" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5b0a3a35f7a83e949933035a87e13e74f9d7b91f32c16043230a4ccf3e96229b/KateRascoe_HappyBaby_05-1_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/bcf669d58107ad6931150b749fe4b4549a8504afbeb043c317a439febfbc4305/KateRascoe_HappyBaby_05-6_v2.gif" data-mid="51598324" border="0" src="https://freight.cargo.site/w/1000/i/bcf669d58107ad6931150b749fe4b4549a8504afbeb043c317a439febfbc4305/KateRascoe_HappyBaby_05-6_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/76c5a8056917088a29867ff32a52a4d3b73d3cf4d1ec7f7530aafcf1273c13cd/KateRascoe_HappyBaby_05-5_v2.gif" data-mid="51598325" border="0" src="https://freight.cargo.site/w/1000/i/76c5a8056917088a29867ff32a52a4d3b73d3cf4d1ec7f7530aafcf1273c13cd/KateRascoe_HappyBaby_05-5_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/5960c0833259a58d7cdf921f2a3cbf2edfb0e0c8f94a4a05711f53f274322c39/KateRascoe_HappyBaby_05-4_v2.gif" data-mid="51598326" border="0" src="https://freight.cargo.site/w/1000/i/5960c0833259a58d7cdf921f2a3cbf2edfb0e0c8f94a4a05711f53f274322c39/KateRascoe_HappyBaby_05-4_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/120c9c6814ba8d13711a1095989c0f6874078e67d27dbc067eb30b5646a1eb71/KateRascoe_HappyBaby_05-3_v2.gif" data-mid="51598327" border="0" src="https://freight.cargo.site/w/1000/i/120c9c6814ba8d13711a1095989c0f6874078e67d27dbc067eb30b5646a1eb71/KateRascoe_HappyBaby_05-3_v2.gif" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/f0e4002de9cfdd9879988957c8c056a21dc9221b901b17b9c34f1cdbcd0e529f/KateRascoe_HappyBaby_05-2_v2.gif" data-mid="51598328" border="0" src="https://freight.cargo.site/w/1000/i/f0e4002de9cfdd9879988957c8c056a21dc9221b901b17b9c34f1cdbcd0e529f/KateRascoe_HappyBaby_05-2_v2.gif" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/44c304abb56e1b45265637c421cb74561520524e793fbb753962ce2941e05fbe/KateRascoe_HappyBaby_06_A-1.jpg" data-mid="51598367" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/44c304abb56e1b45265637c421cb74561520524e793fbb753962ce2941e05fbe/KateRascoe_HappyBaby_06_A-1.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/bbedbe5c46a3d4dc528fcf52e6fa8b396bb0333a9b1ae5cf5763914ee3575a48/KateRascoe_HappyBaby_06_A-2.jpg" data-mid="51598368" border="0" src="https://freight.cargo.site/w/1000/i/bbedbe5c46a3d4dc528fcf52e6fa8b396bb0333a9b1ae5cf5763914ee3575a48/KateRascoe_HappyBaby_06_A-2.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/6f9e3a9c7566db3441953f1e81384c862222e452627cdcf546bc56d2fbb39027/KateRascoe_HappyBaby_06_B-1.jpg" data-mid="51598365" border="0" src="https://freight.cargo.site/w/1000/i/6f9e3a9c7566db3441953f1e81384c862222e452627cdcf546bc56d2fbb39027/KateRascoe_HappyBaby_06_B-1.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/57069e6f4b243fc3f93df173ba7892bc0e6cb19fd8dd452e647a12b935dd260d/KateRascoe_HappyBaby_06_B-2.jpg" data-mid="51598366" border="0" src="https://freight.cargo.site/w/1000/i/57069e6f4b243fc3f93df173ba7892bc0e6cb19fd8dd452e647a12b935dd260d/KateRascoe_HappyBaby_06_B-2.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/8e9db34b19c29deaf98bf6de84d9380ed9bcf2d3a0e47d4a6fe52c0e751bf0af/KateRascoe_HappyBaby_06_C-1.jpg" data-mid="51598362" border="0" src="https://freight.cargo.site/w/1000/i/8e9db34b19c29deaf98bf6de84d9380ed9bcf2d3a0e47d4a6fe52c0e751bf0af/KateRascoe_HappyBaby_06_C-1.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/ca1846efbed670ebd3df1e7d626a181d05f38babde7fe716ea4ed6ce011af93d/KateRascoe_HappyBaby_06_C-2.jpg" data-mid="51598363" border="0" src="https://freight.cargo.site/w/1000/i/ca1846efbed670ebd3df1e7d626a181d05f38babde7fe716ea4ed6ce011af93d/KateRascoe_HappyBaby_06_C-2.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/5a8964f15de7f934594f33020655e5b7739b9978f023ad2ba3910d65d9bc7c62/KateRascoe_HappyBaby_06_D-1.jpg" data-mid="51598364" border="0" src="https://freight.cargo.site/w/1000/i/5a8964f15de7f934594f33020655e5b7739b9978f023ad2ba3910d65d9bc7c62/KateRascoe_HappyBaby_06_D-1.jpg" /> <img width="1120" height="1120" width_o="1120" height_o="1120" data-src="https://freight.cargo.site/t/original/i/74ff461d6a557c5b4a07d608a87011fcdb78e63fd5c33ac69f584cea96a7485d/KateRascoe_HappyBaby_06_D-2.jpg" data-mid="51598361" border="0" src="https://freight.cargo.site/w/1000/i/74ff461d6a557c5b4a07d608a87011fcdb78e63fd5c33ac69f584cea96a7485d/KateRascoe_HappyBaby_06_D-2.jpg" /> We were also drawn to a few areas outside the category that lead to strategic inspiration for the Happy Baby formula products design, influencing key language &amp; visual styling.&nbsp; agency: Elmwood, New York, NY client: Happy Family Organics responsibility: Design, Illustration, Design Direction creative director: Ben Greengrass associate creative director: Christian Bird contributing designers: Alyssa Cohen, Jamie Connell ←Back to Recent Work&nbsp; https://katerascoe.com/Breyers-Delights-New-Product-Range Sat, 10 Aug 2019 01:03:14 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Breyers-Delights-New-Product-Range <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135018" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/87c76c3334c4167cded1ee45937bc6b67dec2b66c5b37b685bd1586251899a84/KateRascoe_BreyersDelights_01.gif" data-mid="48298702" border="0" src="https://freight.cargo.site/w/1000/i/87c76c3334c4167cded1ee45937bc6b67dec2b66c5b37b685bd1586251899a84/KateRascoe_BreyersDelights_01.gif" /> Putting the delight in light ice cream We worked with Breyers on an opportunity to create a new product range of Better-for-You ice creams. We set out with the goal to create something dynamic and different from the brands more mass-appeal core product range, by creating a new sub-range identity and packaging design. After pinning down the name Breyers ‘Delights’ we worked on creating a design that did just that – ‘delight’ the senses and the taste buds. We created the first 4 delicious flavors: Vanilla bean, Cookies &amp; cream, Creamy Chocolate and Mint Chip all with rich dark backgrounds. Each pack a mini wallpaper joyfully popping with a single bright color of swirling, unique ingredients for every distinctive flavor. But standing unashamedly front and center is a spoon to invite consumers to dig in and eat the whole pint, at only 260-330 calories per scrumptious pint and 20g of protein. <img width="1520" height="1049" width_o="1520" height_o="1049" data-src="https://freight.cargo.site/t/original/i/8cf6f750114501ff12c5b6eb91e7620ce708b466cd055478485d799af541e2ab/KateRascoe_BreyersDelights_03.jpg" data-mid="48299693" border="0" src="https://freight.cargo.site/w/1000/i/8cf6f750114501ff12c5b6eb91e7620ce708b466cd055478485d799af541e2ab/KateRascoe_BreyersDelights_03.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/30601d27a2f80185630abcf0a009c37f3b45909845478b84fb050bf298fb7144/KateRascoe_BreyersDelights_02.jpg" data-mid="48299290" border="0" src="https://freight.cargo.site/w/1000/i/30601d27a2f80185630abcf0a009c37f3b45909845478b84fb050bf298fb7144/KateRascoe_BreyersDelights_02.jpg" /><img width="1520" height="901" width_o="1520" height_o="901" data-src="https://freight.cargo.site/t/original/i/87c85f0bd00b6bc6e0556da5d0098e72dc2dbf5258863a432b924f28893f534e/KateRascoe_BreyersDelights_04.jpg" data-mid="48299765" border="0" src="https://freight.cargo.site/w/1000/i/87c85f0bd00b6bc6e0556da5d0098e72dc2dbf5258863a432b924f28893f534e/KateRascoe_BreyersDelights_04.jpg" /> <img width="1520" height="795" width_o="1520" height_o="795" data-src="https://freight.cargo.site/t/original/i/0c43c4373804e334d3e2a2b2024c1a64b296665d25ec58e66738ac208a5f3b01/KateRascoe_BreyersDelights_05.jpg" data-mid="48299766" border="0" src="https://freight.cargo.site/w/1000/i/0c43c4373804e334d3e2a2b2024c1a64b296665d25ec58e66738ac208a5f3b01/KateRascoe_BreyersDelights_05.jpg" /> agency: 1HQ, New York, NY&nbsp; client: Unilever &nbsp; responsibility: Design, Design Direction creative director: Ben Glotzer &nbsp; contributing designers: Paul Marcucilli, Anna Ison, Hyobin Kim All images courtesy of 1HQ ←Back to Recent Work https://katerascoe.com/Bespoke-Wine Sun, 20 Jul 2014 18:21:59 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/Bespoke-Wine <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135671" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" />The founders of Bespoke Wine – a fledgling group of wine makers out of the Sonoma Coast region of California – and myself were acquainted out of pure serendipity, 3000 miles away from their vineyards &amp; my home state. After getting to know the partners behind these exquisitely crafted wines, my mission was clear, and we developed the what would become the successful look and feel for their brand and products. <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/de65d773ab93f597e3edd0e745e2133224226fb4365e0670a41e0a731bc58a01/KateRascoe_Bespoke_01_o.png" data-mid="47621320" border="0" src="https://freight.cargo.site/w/760/i/de65d773ab93f597e3edd0e745e2133224226fb4365e0670a41e0a731bc58a01/KateRascoe_Bespoke_01_o.png" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/9d98991594bf0abac52188afd49c9c2fa1ccc851dd127abb915bdfcb5226835c/KateRascoe_Bespoke_07_o.jpg" data-mid="47621321" border="0" src="https://freight.cargo.site/w/760/i/9d98991594bf0abac52188afd49c9c2fa1ccc851dd127abb915bdfcb5226835c/KateRascoe_Bespoke_07_o.jpg" /> The abstract illustration was designed to deliver information about the sources of the grapes for each wine. It is visually inspired by topological maps of the Sonoma Coast region, combined with a map of sorts - a custom suit jacket pattern - paying homage to the inspiration for the Bespoke name. <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/530cebed74ba451438c9c551b10fac9c2876ef090bd400bd62a88824f1eabff5/KateRascoe_Bespoke_04-2_o.png" data-mid="47621326" border="0" src="https://freight.cargo.site/w/760/i/530cebed74ba451438c9c551b10fac9c2876ef090bd400bd62a88824f1eabff5/KateRascoe_Bespoke_04-2_o.png" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/949f902d8ae72bf710eb159080900248c1186e1988765cb355e1197c7c007d4d/KateRascoe_Bespoke_05_o.jpg" data-mid="47621322" border="0" src="https://freight.cargo.site/w/760/i/949f902d8ae72bf710eb159080900248c1186e1988765cb355e1197c7c007d4d/KateRascoe_Bespoke_05_o.jpg" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/bb0c018310de78b23fe428fe696c79ff54c16de3c010e25b93892b341fd2b65b/KateRascoe_Bespoke_06_o.jpg" data-mid="47621323" border="0" src="https://freight.cargo.site/w/760/i/bb0c018310de78b23fe428fe696c79ff54c16de3c010e25b93892b341fd2b65b/KateRascoe_Bespoke_06_o.jpg" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/3973d95ce28aa1fb214a00ad5bff90587511f0b3f665547618e8cfa2ee664fe5/KateRascoe_Bespoke_03-3_o.jpg" data-mid="47621327" border="0" src="https://freight.cargo.site/w/760/i/3973d95ce28aa1fb214a00ad5bff90587511f0b3f665547618e8cfa2ee664fe5/KateRascoe_Bespoke_03-3_o.jpg" /> Early in the process we developed a world of inspiration for the Bespoke brand, as a strategic road map for developing actual look of the packaging. The results were very much drawn from the personalities of the 4 partners, their confidence, and their approach of expertise and passion for detail and refinement. <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/f8e1a9bd635094fe44f44b13292adfb14f493a4e961efed855823cadbddcbc4d/KateRascoe_Bespoke_02-1_o.png" data-mid="47621312" border="0" data-scale="100" src="https://freight.cargo.site/w/760/i/f8e1a9bd635094fe44f44b13292adfb14f493a4e961efed855823cadbddcbc4d/KateRascoe_Bespoke_02-1_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/5f943fd31185dc67b5dcaed2dc867af6c1284dfad4c2e06aa8a90aa8de951e11/KateRascoe_Bespoke_02-2_o.png" data-mid="47621313" border="0" src="https://freight.cargo.site/w/760/i/5f943fd31185dc67b5dcaed2dc867af6c1284dfad4c2e06aa8a90aa8de951e11/KateRascoe_Bespoke_02-2_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/30bfc56a40433444fb057de446dff7487a72ca121fcf199c524d030252c63875/KateRascoe_Bespoke_02-3_o.png" data-mid="47621314" border="0" src="https://freight.cargo.site/w/760/i/30bfc56a40433444fb057de446dff7487a72ca121fcf199c524d030252c63875/KateRascoe_Bespoke_02-3_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/a4cc59e0b9288c89cc7b4d3f079c030ae89fbe2d28dc9d6c67b37d3bbf839ab4/KateRascoe_Bespoke_02-4_o.png" data-mid="47621315" border="0" src="https://freight.cargo.site/w/760/i/a4cc59e0b9288c89cc7b4d3f079c030ae89fbe2d28dc9d6c67b37d3bbf839ab4/KateRascoe_Bespoke_02-4_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/9913361b2768a0608a4ccc07423114ef57c840a6d10e24d4cdb7a7d40e0c4605/KateRascoe_Bespoke_02-5_o.png" data-mid="47621316" border="0" src="https://freight.cargo.site/w/760/i/9913361b2768a0608a4ccc07423114ef57c840a6d10e24d4cdb7a7d40e0c4605/KateRascoe_Bespoke_02-5_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/abe1a2e5c523fe4a6bcb9d701a05137beb8bdd3ab1d6464bd7e44178d1fafcc3/KateRascoe_Bespoke_02-6_o.png" data-mid="47621317" border="0" src="https://freight.cargo.site/w/760/i/abe1a2e5c523fe4a6bcb9d701a05137beb8bdd3ab1d6464bd7e44178d1fafcc3/KateRascoe_Bespoke_02-6_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/2f6932d98508916eb9cf0cdffbfd14ab5bd06c9995f75cb930a1f7d4c1fbf005/KateRascoe_Bespoke_02-9_o.png" data-mid="47621318" border="0" src="https://freight.cargo.site/w/760/i/2f6932d98508916eb9cf0cdffbfd14ab5bd06c9995f75cb930a1f7d4c1fbf005/KateRascoe_Bespoke_02-9_o.png" /> <img width="760" height="439" width_o="760" height_o="439" data-src="https://freight.cargo.site/t/original/i/24ff55b9e664fff52e0b199a9327f64b7309b272b40afd7227ef75b4554d6fa6/KateRascoe_Bespoke_02-10_o.png" data-mid="47621319" border="0" src="https://freight.cargo.site/w/760/i/24ff55b9e664fff52e0b199a9327f64b7309b272b40afd7227ef75b4554d6fa6/KateRascoe_Bespoke_02-10_o.png" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/bdc4650ea81ceccfb8558e6d1f3b276fdd0cd8a34a14960be0085d30d6e03715/KateRascoe_Bespoke_08_o.jpg" data-mid="47621324" border="0" src="https://freight.cargo.site/w/760/i/bdc4650ea81ceccfb8558e6d1f3b276fdd0cd8a34a14960be0085d30d6e03715/KateRascoe_Bespoke_08_o.jpg" /> <img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/b0de5a2e6f0eebace9682d387ec98cda85464792ef342b8bbeaf89c9692fc9c5/KateRascoe_Bespoke_09_o.jpg" data-mid="47621325" border="0" src="https://freight.cargo.site/w/760/i/b0de5a2e6f0eebace9682d387ec98cda85464792ef342b8bbeaf89c9692fc9c5/KateRascoe_Bespoke_09_o.jpg" /> responsibility: Art Direction, Design contributing designers: Samantha Allen client: Bespoke Wine, NYC &amp; Sonoma, CA https://katerascoe.com/St-Ives-Skincare-Redesign Sat, 23 Nov 2019 02:37:32 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/St-Ives-Skincare-Redesign <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="55308158" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="984" width_o="1520" height_o="984" data-src="https://freight.cargo.site/t/original/i/f78e3656a2e9e8de78f9c2ef22df48e9b8a55d0967b7328943d914f78bfff5bf/KateRascoe_StIvesCore_01.jpg" data-mid="55802490" border="0" src="https://freight.cargo.site/w/1000/i/f78e3656a2e9e8de78f9c2ef22df48e9b8a55d0967b7328943d914f78bfff5bf/KateRascoe_StIvesCore_01.jpg" /> It was time to embrace an energetic &amp; vibrant nature.&nbsp; In 2017 it was unanimously agreed that St.Ives needed a makeover, inside and out.&nbsp;The look and feel of the brand and products was dated and while true to it’s orgins in Swiss skincare, was misleading their&nbsp; young consumers who needed a new reason to believe in the tried and true name. We partnered with the brand to create this new take on natural – as one with an energetic pulse that could disrupt the category.With the St.Ives team we focused on revolutionizing the look of their brand, communications, and on expanding their flagship face range of products to include more variety for different skin types, and levels of exfoliation, as well as different key natural ingredients and their benefits – and even making way for face care innovations inspired by global beauty trends.&nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8ac31384aac63cabc4cda0b23c8ab8ca1e2a77fde6fc6722ddd4b76a7e83c5a9/StIvesCore_MovieClip_Loop_50.gif" data-mid="55308156" border="0" src="https://freight.cargo.site/w/960/i/8ac31384aac63cabc4cda0b23c8ab8ca1e2a77fde6fc6722ddd4b76a7e83c5a9/StIvesCore_MovieClip_Loop_50.gif" /> agency: 1HQ, New York, NY client: Unilever responsibility: Design, Design Direction, Strategy creative director: Ben Glotzer contributing designers: Casandra Cobgill, Anna Ison, Hyobin KimAll images courtesy&nbsp;1HQ https://katerascoe.com/JW-Explorers-Club-Collection Mon, 21 Jul 2014 04:39:01 +0000 Kate Rascoe ⇅ Designer & Creative Director https://katerascoe.com/JW-Explorers-Club-Collection <img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" data-mid="50135522" border="0" data-scale="100" src="https://freight.cargo.site/w/140/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b9db662aa30047ec6ad0b639f90d0ab1090aa494bfb5353e34e7b9d90dc1f9a7/KateRascoe_JohnnieWalkerECC_2_01.jpg" data-mid="47621305" border="0" src="https://freight.cargo.site/w/1000/i/b9db662aa30047ec6ad0b639f90d0ab1090aa494bfb5353e34e7b9d90dc1f9a7/KateRascoe_JohnnieWalkerECC_2_01.jpg" /> Johnnie Walker Keeps Exploring The Explorers' Club collection is a line of new Johnnie Walker whiskys that are only available in travel retail stores. The family of products is broken into 3 levels and price points, to appeal to various kinds of travelers' needs. The 1st tier - The Spice Road - was launched first, and the 2nd &amp; 3rd tiers - The Gold Route &amp; The Royal Route - both followed a year later. Completing the limited edition range of Explorers' Club Offerings.&nbsp; The concept for the Collection is inspired by the early travels of Johnnie Walker agents delivering their whiskys all over the world. Each release is based on a different travel destination, and the historic trade route that lead to each. The design uses pattern and color for differentiate between each. All tied together with gold finished crafted details, and also the Walking Man Globe symbol - a variation on the Johnnie Walker Man, as a symbol for this travel specific range of JW offerings. <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b2b3f2401e20686cc88837695e150150a5c91033eb3d20bbc5050a3ae491165b/KateRascoe_JohnnieWalkerECC_02.jpg" data-mid="55803753" border="0" src="https://freight.cargo.site/w/1000/i/b2b3f2401e20686cc88837695e150150a5c91033eb3d20bbc5050a3ae491165b/KateRascoe_JohnnieWalkerECC_02.jpg" /> <img width="1520" height="898" width_o="1520" height_o="898" data-src="https://freight.cargo.site/t/original/i/c499b6c58d5e02c721336f8d879955122899ba7767c4123df19d64d6e93b40ae/KateRascoe_JohnnieWalkerECC_03.jpg" data-mid="55803775" border="0" src="https://freight.cargo.site/w/1000/i/c499b6c58d5e02c721336f8d879955122899ba7767c4123df19d64d6e93b40ae/KateRascoe_JohnnieWalkerECC_03.jpg" /> One of the best parts of this project was choosing all of the premium materials and working closely with international luxury packaging makers to bring this collection to life. Each box was distinctly different, but united by subtle details.&nbsp; <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/d0a867a3dbcb4de9909c419804b4891ee857d2236afb15de4981c6b10b779f65/KateRascoe_JohnnieWalkerECC_04.jpg" data-mid="55803824" border="0" src="https://freight.cargo.site/w/1000/i/d0a867a3dbcb4de9909c419804b4891ee857d2236afb15de4981c6b10b779f65/KateRascoe_JohnnieWalkerECC_04.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/d5fcef4b310b097a6ac1a1216581d80ff0741d5a9dbd3879916d744ce53537a2/KateRascoe_JohnnieWalkerECC_05.jpg" data-mid="55804023" border="0" src="https://freight.cargo.site/w/1000/i/d5fcef4b310b097a6ac1a1216581d80ff0741d5a9dbd3879916d744ce53537a2/KateRascoe_JohnnieWalkerECC_05.jpg" /> <img width="1520" height="1120" width_o="1520" height_o="1120" data-src="https://freight.cargo.site/t/original/i/4715e0905fc9376ec464dd62956d832e43283794632f0d082d40587ea974818e/KateRascoe_JohnnieWalkerECC_06.jpg" data-mid="55804025" border="0" src="https://freight.cargo.site/w/1000/i/4715e0905fc9376ec464dd62956d832e43283794632f0d082d40587ea974818e/KateRascoe_JohnnieWalkerECC_06.jpg" /> We also were excited to be able to help on a collection pack of mini sample-size offerings, for people to be able to taste all three whiskys. The design of this pack features the pattern of the most premium tier of the Collection in a beautiful all gold on gold effect - being that the gold details are what tie together all three whiskys' full sized packaging.<img width="760" height="560" width_o="760" height_o="560" data-src="https://freight.cargo.site/t/original/i/40ebfc268d8f596c94667546aec41504ded2c9d454e230bb306ce4a053269212/KateRascoe_JohnnieWalkerECC_07_o.jpg" data-mid="47621304" border="0" src="https://freight.cargo.site/w/760/i/40ebfc268d8f596c94667546aec41504ded2c9d454e230bb306ce4a053269212/KateRascoe_JohnnieWalkerECC_07_o.jpg" /> agency: Force Majeure, New York, NY client: Diageo responsibility: Design, Art Direction creative director: Lorena Seminario art director: Ann Chen, Harry Chong contributing designers: Alex Boulware All images courtesy Force Majeure Collection Pack image from of Whiskey Intelligence ←Back to Recent Work