Country flavor meets the beauty of modernity. 

Country Crock came to us to help them elevate the brand with an innovative project to create a completely new sub-range of butter spreads & sticks products that each featured different food-focused oils, and the delicious taste you’d expect from Country Crock. 
The full range of products featured a more minimal approach to the design, with stark white & black, and natural-inspired food photography that brings an elegance and attention to detail that a  more premium product consumer would be enticed by.

agency: 1HQ, New York, NY
client: Upfield
responsibility: Design, Creative Direction
photography: Erin & Erica
creative director: Ben Glotzer
contributing designers: Nancy Brogden, Anna Ison

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