Country Crock came to us to help them elevate the brand with an innovative project to create a completely new sub-range of butter spreads & sticks products that each featured different food-focused oils, and the delicious taste you’d expect from Country Crock. 

The full range of products featured a more minimal approach to the design, with stark white & black, and natural-inspired food photography that brings an elegance and attention to detail that a  more premium product consumer would be enticed by.