![](https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg)
![](https://freight.cargo.site/t/original/i/09785211909c2f7c3a561b9deb3e671a806a471e9670df9f0fe197d9b62d08c4/KateRascoe_CC_PB_01_v2.jpg)
Country flavor meets the beauty of modernity.
Country Crock came to us to help them elevate the brand with an innovative project to create a completely new sub-range of butter spreads & sticks products that each featured different food-focused oils, and the delicious taste you’d expect from Country Crock.
The full range of products featured a more minimal approach to the design, with stark white & black, and natural-inspired food photography that brings an elegance and attention to detail that a more premium product consumer would be enticed by.
![](https://freight.cargo.site/t/original/i/5b4f2c2b2bc184b4a181532d9ee7f550e4da936ab5eb9636be453b8b78e2ef1a/KateRascoe_CC_PB_Sequence_v2.gif)
![](https://freight.cargo.site/t/original/i/1ec426af55491f2c5a2b6aa79dc049a667b121dd991e452989e13c2a4e02ac5c/KateRascoe_CC_PB_05.jpg)
![](https://freight.cargo.site/t/original/i/37daefe045e9abccb4095d3d05cf8d0c2fb1f8031e1ad52c8fd5586dff46a263/KateRascoe_CC_PB_06.jpg)
agency: 1HQ, New York, NY
client: Upfield
responsibility: Design, Creative Direction
photography: Erin & Erica
creative director: Ben Glotzer
contributing designers: Nancy Brogden, Anna Ison
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