![](https://freight.cargo.site/t/original/i/87c76c3334c4167cded1ee45937bc6b67dec2b66c5b37b685bd1586251899a84/KateRascoe_BreyersDelights_01.gif)
Putting the delight in light ice cream
We worked with Breyers on an opportunity to create a new product range of Better-for-You ice creams. We set out with the goal to create something dynamic and different from the brands more mass-appeal core product range, by creating a new sub-range identity and packaging design. After pinning down the name Breyers ‘Delights’ we worked on creating a design that did just that – ‘delight’ the senses and the taste buds.
We created the first 4 delicious flavors: Vanilla bean, Cookies & cream, Creamy Chocolate and Mint Chip all with rich dark backgrounds. Each pack a mini wallpaper joyfully popping with a single bright color of swirling, unique ingredients for every distinctive flavor. But standing unashamedly front and center is a spoon to invite consumers to dig in and eat the whole pint, at only 260-330 calories per scrumptious pint and 20g of protein.
![](https://freight.cargo.site/t/original/i/8cf6f750114501ff12c5b6eb91e7620ce708b466cd055478485d799af541e2ab/KateRascoe_BreyersDelights_03.jpg)
![](https://freight.cargo.site/t/original/i/30601d27a2f80185630abcf0a009c37f3b45909845478b84fb050bf298fb7144/KateRascoe_BreyersDelights_02.jpg)
![](https://freight.cargo.site/t/original/i/87c85f0bd00b6bc6e0556da5d0098e72dc2dbf5258863a432b924f28893f534e/KateRascoe_BreyersDelights_04.jpg)
![](https://freight.cargo.site/t/original/i/0c43c4373804e334d3e2a2b2024c1a64b296665d25ec58e66738ac208a5f3b01/KateRascoe_BreyersDelights_05.jpg)
agency: 1HQ, New York, NY
client: Unilever
responsibility: Design, Design Direction
creative director: Ben Glotzer
contributing designers: Paul Marcucilli, Anna Ison, Hyobin Kim
All images courtesy of 1HQ
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