![](https://freight.cargo.site/t/original/i/f89ac0ba2409b3fd2ae2df5abaab80d254eb392d1942bd1d53ca3e452b9bd707/KateRascoe_Header_12.jpg)
Bare Fruit produces All Natural & Organic dried fruit snacks. The most popular being their apple chips, but the product range extends to a wide variety of fruits and snacks.
This brand and packaging redesign was a huge update to bring the brand into the current market, where it was already flourishing as a leader in the all natural health food category, we aimed to bring them a fresh & fun look to appeal to health conscious consumers and families. Our strategy had a strong focus on the direction for photography, and finding a unique way to show the fruit and chips together - especially considering the unusual shapes and colors that the dried apple chips tend to have.
![](https://freight.cargo.site/t/original/i/a39f619fddb616640ded59bb81e8010e3b528d8bcbace858d6f2615929cae809/KateRascoe_BareFruit_01-2_o.jpg)
![](https://freight.cargo.site/t/original/i/8885bc48da80e48bc37d10911e7e7747ac6519173d7a3e78ba4d9b37791d2002/KateRascoe_BareFruit_02_o.jpg)
The process was a definitely a fun and tasty one - below is some of other directions that we chewed on.
![](https://freight.cargo.site/t/original/i/f486dde043db851098b77ef875b3e4371ef2d6f54a3f5c2aeda68ae9318eceee/KateRascoe_BareFruit_04_o.jpg)
![](https://freight.cargo.site/t/original/i/7ac3a243ee1c9beab06ebf0ed7eb3d9c318a8eae44f9d689ee4856c042ba51d9/KateRascoe_BareFruit_Process_o.jpg)
agency: Aisle 9, Los Angeles, CA
responsibility: Art Direction, Design
creative director: MaryAnn Castaldi
client: Bare Fruit, San Francisco, CA
photography: Dana Maione, Los Angeles, CA
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